The Scalable Capital commercial with Progetto Happiness was born from the intersection of advertising language and documentary storytelling.
A narrative that integrates the brand within a real reportage, demonstrating how advertising and reality can coexist within the same frame, blending strategy and truth into one cohesive story.
Production
@outkast.prod
Directed by
@davidefantuzzidirector
Executive Producer
@michele_ghiretti
Starring
@giuseppe.bedan
1st AD
@_francescamarra17
Cinematographer
@iaco_ferro
1st AC
@inderlenicola
2nd AC
@grtcelestino
Gaffer
@andreaminuc_na
Spark
@marco.panini @giu_spit
Key Grip
@pivacarlo
Sound Operator
@giordano.focanti
Set Designer
@fabeasy
MUA
@chiara.ottonello
Editor
@davidefantuzzidirector
Colorist
@iaco_ferro
Sound Designer
@lorenzosattin_ @riccardodecillis_
VFX Artist
@mariostabilee
BTS
@tonisuite
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